I admit to being pretty impatient with people who are dismissive of newspaper comments sections. Yes, I’m familiar with all of their downsides. But they also offer the potential — I emphasize — for something other than business as usual.
- Joseph N. DiStefano (Photo credit: Philadelphia Inquirer)
One local journalist who actually engages in meaningful conversation with online commenters is Joseph N. (Joe) DiStefano, the Inquirer’s longtime business columnist.
Here’s a great example: His recent article on the Dupont chemical company. The article spawned a 148-comment thread (really!) with plenty of opinionated (and often well-informed) commenters joining in.
DiStefano was right there in the mix, posting more than a half-dozen comments of his own. Some were brief acknowledgements, but others were more substantive, like this one:
I would draw 4 lessons from DiStefano’s example:
- Commenters respond to an engaged reporter. There is less baloney on a thread where people know the reporter is “watching.”
- Smart reporters know that they aren’t just writing for commenters, but for the larger audience of lurkers — both of whom may include potentially valuable sources for future articles.
- It’s OK for a reporter’s tone in comments sections to differ from the tone of a news story. They should be consistent, not identical.
- Good comments sections are built over time. They don’t start afresh with every new article. Good commenters will hold a reporter’s feet to the fire about stuff he or she screwed up months ago. And good reporters will know when to hold their tongues and listen.
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